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Second Generation PlayPhone Social Gaming Network SDK Offers Mobile Developers First-of-Its-Kind Tools to Maximize Revenue, Marketing and Distribution

PlayPhone®, Inc., a global leader in mobile social gaming, today introduced its second generation Software Developers Kit (SDK), a comprehensive suite of free tools designed for optimizing game revenue, engagement and distribution, for its state-of-the-art, cross-platform PlayPhone Social Gaming Network (PSGN). Through the release of the PSGN SDK 2.0 developers are granted even more insight and control over their game’s user experience and monetization with this easy-to-use, faster-to-implement solution for game publishing across any mobile platform and device. PlayPhone plans to brief developers and offer first-hand exposure to the PSGN SDK 2.0 at Casual Connect Seattle, the premier event for the casual games industry, July 24-26.

An essential component of the PSGN SDK 2.0 update, and a competitive advantage for PlayPhone, is the introduction of POP! (Performance Optimization Platform), an elegant technology that enables developers to quickly add dynamic touch points in-game in order to optimize engagement, monetization and marketing without having to re-publish games to various Appstores. By simply inserting one line of code at critical points in their game, developers are able to create various custom actions, such as dialog boxes, interstitials, ratings requests, cross promotions, virtual goods upsells, and more, throughout their game. Developers now have complete flexibility to modify and manage these actions in real-time using web-based tools located on the PlayPhone Developer Portal. POP! automatically runs multivariate testing on the actions and optimizes to the most successful ones based on user behavior. This powerful technology gives developers an advanced understanding of how users play and interact with their game, along with the tools to quickly optimize flows, engagement, monetization, and marketing.

With more than 3,000 developers working with the current generation of the PlayPhone Social Gaming Network SDK, PlayPhone expects the advancements in SDK 2.0 will attract an even larger base of support given the unique tool set, unprecedented flexibility and continuous feedback it gives developers. In addition to the inclusion of POP!, the second generation PSGN SDK unique platform features are:

  • Cross-Platform Publishing: development options via iOS, Android, WP7, HTML5, full support for Unity – integrate games into a single-platform solution without concern about development environment or device choice
  • Comprehensive Cloud-Based Tool Set: suite of game data management tools with cloud back-up make it easy for developers to manage game economies, player game progress and monetization
  • Analytics Dashboard: PlayPhone’s Unique ID system delivers the most advanced, real-time analytics dashboard available to optimize game performance, monetization, engagement, media buying, and more
  • Seamless User Integration: distinctive new UI that is non-intrusive to games yet available when players want to access social features or invite friends.

“Developers demand flexibility and control over both their creations and financial destiny, and PlayPhone is committed to supporting our partners’ vitality for the long term,” said Ron Czerny, founder and CEO, PlayPhone, Inc. “This is why our engineers have been working for months to build our cross-platform, second-generation PSGN SDK that introduces the revolutionary POP! or Performance Optimization Platform in order to place full publishing power back into developers’ hands. This is a huge step toward creating a lasting ecosystem for mobile gaming on smartphones and tablets.”

With a growth rate of 400 percent to date in 2012, the PlayPhone Social Gaming Network is on an explosive trajectory coming off a record-breaking June during which it recorded a high of 12 million game sessions and 3.5 million gameplay hours. The company now expects the PSGN registered users figure to exceed 100 million by the end of the year.

The PlayPhone Social Gaming Network is the ultimate destination for mobile gamers and provides developers access to millions of users regardless of their smartphone or tablet choice. It is the first true cross-platform social gaming network on the market today that gives developers a complete publishing solution and full control of their IP. The PlayPhone Social Gaming Network supports all leading and yet-to-be released development platforms, including Android, iOS, HTML5, Windows Phone 7 (WP7), Adobe AIR, with full support for Unity.

About PlayPhone, Inc.

PlayPhone® is a global leader in delivering mobile social gaming via smartphones and tablets through its cross-platform PlayPhone Social Gaming Network (PSGN). With a presence in more than 25 countries throughout North America, Europe, Asia, and Latin America, PlayPhone’s mobile gaming platform provides developers with the ability to launch and monetize social games around the globe. The PlayPhone developers program includes support for all leading platforms: Android, iOS, Adobe AIR, HTML5, WP7, with full support for Unity. Based in San Francisco, Calif., PlayPhone is funded by top venture firms Menlo Ventures, Cardinal Venture Capital, Coral Group, and Scale Venture Partners.

For more information on how to join the PlayPhone developers program, visit For PlayPhone, visit, on Facebook at, or follow us on Twitter @playphone.

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